Les États-Majors du VO 2027

The 10th edition lived up to all expectations !

For its 10th edition, the Etats-Majors du VO (EMVO)—an event organized by Le Journal de l’Automobile—brought together more than 600 people on July 6 at the Pavillon Dauphine. The event gathered manufacturers, distributors, dealers, brokers, and service companies, all united under a single banner: the used-car business. The various networking sessions held among the 26 exhibitor booths led to numerous discussions among high-ranking used-car industry decision-makers. 

The first part of the afternoon was dedicated to informing professionals, featuring a roundtable discussion with used-car industry experts who shared their experiences and insights. A key topic of discussion centered on used electric vehicles. At the same time, professionals were also invited to network with their peers in the networking area, alongside numerous exhibitors. The EMVO awards also serve as an opportunity to recognize industry players—including manufacturers, distributors, and dealers—who have advanced the used-car business through their initiatives and achievements over the past few months. 

Four awards were presented to recognize initiatives undertaken by used-car distributors, whether independent dealers or distribution groups. In 2022, the 11th edition of the EMVO will be held, as usual, in May.
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210706_EMVO-1-Accueil-2.jpg
B2B Innovation Award : Sofipel Group


B2B Innovation Award : Sofipel Group

The Breton-based group led by the Pelleau family has made a name for itself with its brand-new digital platform, Global Autostore. In just four months, the dealer—which sells 21,000 vehicles annually—conceived, developed, and launched this open platform, which allows B2B customers to view the permanent inventory of some 3,000 units spread across 13 physical locations. 
Used Car Resale Price: 1807 Lacharette


Used Car Resale Price: 1807 Lacharette

Building on its used-car offerings, the Berbiguier Group has shifted toward a multifaceted mobility service. 1807 Lacharette operates under several other brands: 1807 L’Usine for industrial reconditioning, 1807 Vente à marchand for local B2B car sales, 1807 L’Atelier for long-term maintenance and attracting new customers, and 1807 Le Village for installing charging stations at auto repair shops in towns with fewer than 6,000 residents and making them available for used car sales without carrying inventory. 
Network Marketing Award: Audi France


Network Marketing Award: Audi France

With 37,750 certified pre-owned vehicles sold under the brand, Audi was not spared by the crisis in 2020. The most significant initiative among them is undoubtedly the expansion of the “Occasion: Plus” certification program to include used cars aged 5 to 8 years. The network claims a market share of 43.8% in used car transactions for vehicles aged 0–5 years and 31.3% when considering the 0–8-year age range. 
E-Reputation Award: Peugeot Villefranche-sur-Saône


E-Reputation Award: Peugeot Villefranche-sur-Saône

Owned by Bruno Nomblot, the Peugeot dealership in Villefranche-sur-Saône (69) stands out in the category of best online reputation. Based on data shared by Custeed and Fidcar—specialists in collecting customer reviews for the automotive industry—the dealership ranks first among a panel of 1,879 locations across France. Last year, 417 reviews specifically about used cars were submitted, and customers gave the dealership an average rating of 9.4 out of 10.