Les États-Majors du VO 2027

3 award categories—3 opportunities to showcase your innovations !

3 award categories—3 opportunities to showcase your innovations !

For the 16th edition of the EMVO awards, Le Journal de l’Automobile is recognizing excellence in sales effectiveness, innovation, and industry strategies through four awards. 

> B2B Strategy 
> Used Car Remarketing 
> Used Car Sales Promotion 
> Used Car Online Reputation The Online Reputation Award is presented in collaboration with Custeed, Fidcar, and the editorial team of  Le Journal de l’Automobile. 

👉 Submit your application by clicking on the category of your choice from among the three awards listed below. 
👉 The deadline for applications is March 20, 2027. 
👉 Selection of winners: Applications will be reviewed by a jury composed of automotive distribution professionals and the editorial staff of the Journal de l’Automobile, who will award the prizes. 

 Winners are invited to attend the 15th edition of the États-Majors du VO on Wednesday, May 19, 2027.

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B2B Strategy Award

The B2B Strategy Award recognizes an initiative launched in 2025 to maximize sales of used cars to businesses. The initiative may take the form of a service, a platform, or an organizational system. The award is open to retail groups and used-car dealers.
Apply

🏆
 Used Car Resale Prices


The Used Car Remarketing Award recognizes an initiative launched in 2025 by a dealer to modernize the used car sales business. The project may have been carried out independently or in collaboration with an external innovation company. The award is open to dealer groups and independent dealerships. 
Apply

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Used Car Promotion Award


The VO Animation Award recognizes the effectiveness of a VO program implemented across a network of automotive dealerships. 

 This award is open only to automakers. 
Apply
I would like to apply with the help of a reporter from the Journal de l'Automobile